Andrew Nathanson

Connecticut College '13
Social Media Strategist, Connecticut College

More About Me

I'm a three-dimensional thinker with a passion for marketing/branding/social media strategy, campaign development and 3D modeling.

I care about graphics, visual information design and advertising, but I make sure that messages and goals are on target and aimed just right.

More importantly, I photograph, design and print 3D models from Trimble SketchUp, I enjoy history, I raise funds, I plan events, I'm an architectural studies major and I'm an expert whistler.

I make terrible puns, too.

My Resume | Branding | Graphic Design | Built Design | Architectural Design | Photo + Video | SketchUp | Press



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It started with a Tweet at 3:06 p.m.

Just minutes earlier, news of Joan Rivers’ death came to light and ignited Twitter. Having already researched Rivers and her connection to the College, the iconic photo of Rivers as a student was already saved locally, but not cropped or prepared for Twitter. Within about four minutes, at 3:06 p.m., this tweet was sent. 

Instantly, the tweet started getting noticed. First, it was retweeted by an NBC-affiliate producer. Then other producers started to retweet it. Only five minutes after the tweet was sent did NBC Connecticut call, asking if they could use the image. The rush began.

While many news organizations retweeted the original tweet, other news organizations “quote tweeted” the content. The photo also served as The Day's main image on their website. NBC Connecticut and the New York Daily News even embedded the tweet on their own websites.

Our one tweet sparked three news organizations to report live from New London, interviewing staff and students.

WFSB 3 Connecticut

The Storify below captures how the one photo and tweet spread across the internet.

Reflections on the eve of my first work anniversary

On the eve of my one year anniversary of working at Conn, I wanted to reflect somehow. By chance, today, I wrote a quite long note to the Class of 2018 who arrive tomorrow in their Facebook group. I’m the “adult” who monitors and maintains a presence there. Over the past eight months, I’ve gotten to know these students. From sending them their first congratulatory tweet (emoji always included,) to recent months when I would be answering questions (the class got into the habit of simply tagging me in a question they wanted answered.) You can ignore some parts about literally moving in, but at the core of the letter is not dissimilar from a refection about my own time at Conn.

I’m entering my sixth year of live in New London (although, admittedly, I now live more than 80 yards from work, so that’s an improvement) and every year has been different although, without a doubt, last year was the hardest, but also the most fun. I learned how to associate with and care about the place and the people differently. Challenges aside, I’m lucky to work at a place I actually care about, with people who care about our work. I enjoy going to work most days, I laugh harder there than anywhere else, and I’ve learned from remarkable people. Just like I say in the note to the Class of 2018, it flies by. But it’s also a place that cares and won’t let you fail. Despite its occasional flaws, CC is a place where people care about the students — and shouldn’t that be what a college is all about?

I could recount specific memories and triumph moments from the last year (and really ought to at some point,) but for now, I’m comfortable reflecting on the past year by looking at it through the context of what’s about to come.

In the note, I included a bit of advice about being open to the unexpected. Over the last year and a half, that’s become my motto of sorts. After all, that’s how I ended up getting this job — and how other amazing moments have come about… simply by being present, flexible and open to the unexpected.

Dear 2018:
It’s almost here. Yes, tomorrow is the big day and I’m almost as excited as you are (well, almost.) The first days at college will undoubtably be exciting and busy. There may be moments of homesickness or feeling overwhelmed and that’s not uncommon — heading to a new place and taking a huge leap like this is scary. In the end, you’ll look back on Orientation and your arrival with great memories. Like I did, you’ll find yourself at the start of Winter Break thinking, “how the heck did I get here so fast?!” This semester will go by feeling like seconds. You’ll find yourself, sitting at home in the quiet of Winter Break longing to come back to school. (In 2018, it will really hit home when you walk across Tempel Green and receive a diploma, but let’s not get too crazy at the moment.)

In these first few days — and through your whole time here, there is support at every corner. Your house fellows and floor governors will be there for you from the moment you arrive. Academic support and personal and emotional support are there for you too, so I encourage you to meet these departments and be open to getting a hand while you get settled in this new, crazy different environment. Remember, you are coming to Conn, a school that cares about each student. We only have about 1,900 students for a reason — so every person on campus is here to help craft your amazing experience.

In the next 24 hours, you’ll probably have questions and nerves. I encourage you to be excited but you might want to approach questions differently than in past weeks. Feel free to message me, of course, especially if they are pressing and urgent. Consider, however, that questions you ask, especially publicly here, might make others just a tad bit more nervous or curious. More importantly, every question you have will be worked out once you arrive — so maybe just wait, arrive, and be surprised.

If I can share one bit of unsolicited advice as an alum, it’s this: be open to the unexpected. That might be a new area you never thought you’d be interested in (or didn’t know existed.) That might be changing your course of study… or meeting people from places you’ve never been. (You’ll learn a lot from friends who live around the world, but you’ll also learn a lot from friends you meet who share your same home state yet lived quite different lives.)

In short, be open to the unexpected— plan, but plan to be flexible because you really don’t know what will come your way.

At Conn, you’ll work really hard, but you’ll also have a lot of fun. You’ll have the luxury of a beautiful campus with jaw-dropping sunsets, but you’ll also have personal access to the most interesting and approachable professors you could imagine. Take advantage of everything.

It’s been a really fun opportunity for me to meet you all over the last few months in this group and online. From the first night of admitting students through the countless, many questions of recent weeks, I’ve seen how broad the Class of 2018 is. I remain happy to answer questions as they come up, and I do hope to meet many of you in the next few days. I’ll be at Arrival Day with my name-tag on, often walking around with our videographer and photographer, and I’ll be speaking at an Orientation event on Tuesday. Feel free to stop by and say hi too.

So, be excited. 


Highlights on the one year anniversary of my college graduation

  • Scoring a temporary job for the summer
  • Unexpectedly finding a real, full job at CC
  • Living in Hamilton, then College House
  • A first apartment in New London, then a move to Mystic
  • Trips to Philly, New York, Providence, Boston, Cape Cod, Martha’s Vineyard and Nantucket
  • Presenting at the American Marketing Association Higher Ed Symposium in Boston
  • Buying a grill, learning to cook
  • Having 9 people stay in my apartment at once during Fall Weekend
  • Friends traveling from NY, CA and MA for my birthday/Floralia
  • Hosting a dinner for 12 around a gigantic table
  • Going from being an intern to having nine interns
  • The difficult and painful emotions that form, break, mend and grow friendships
  • Helping to get the new CC president on Instagram
  • Learning to run outside, running a 5K and running, one time, 6 miles
  • Getting a last gasp of college while also learning independence
  • Still getting to witness CC sunsets

As I remember things, I’ll expand this list, but it’s a start…

I’m heading to the RCDS Student/Faculty musical tonight. I haven’t missed one in 18 years.

2014     Guys and Dolls

2013     Working

2012     The Boys from Syracuse

2011     Bye Bye Birdie

2010     Urinetown

2009     Anything Goes (stage manager)

2008     The Pajama Game (stage manager)

2007     The Mystery of Edwin Drood (in cast)

2006     South Pacific

2005     Pirates of Penzance

2004     Pippin

2003     My Fair Lady

2002     Into The Woods

2001     Once Upon A Mattress

2000     Fiddler On The Roof

1999     The Boys from Syracuse

1998     Bye Bye Birdie

1997     Lil’ Abner

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